Archive for June, 2008
AFP (ARMED FORCES OF THE PHILIPPINES.
NA INSPIRED LANG PO AKO SA MGA PINOY NA SUNDALO AT THANKS SA GUMAWA NG VIDEO NATO.
SANA TINULOY KO NA LANG PAGIGING SUNDALO KO HEHEHE SA CAMP CAPINPIN.
ITIGIL NA ANG KURAPSIYON.
GOD BLESS TO ALL FILIPINO SOLDIERS. KEEP IT UP. BRAVO!! I LOVE PHILIPPINES
4 comments June 28, 2008
the Google Sitemap
One of the hot new website promotion tips du jour is the Google Sitemap. This is a small XML file that sits on a website and provides information for Googlebot when it comes to visit. Is this file useful? What does it do? How do I create one? How do I get Google to find it? Well, let me tell you.
Firstly, the general consensus on whether or not a Google Sitemap is useful is that, well, the jury is still out. The official stance from Google is that this entire program is in Beta so there are no promises or guarantees. Perhaps by understanding what this file is for we can infer its usefulness.
A Google Sitemap is, essentially, an XML file that contains information on all the web pages in your site. You create this file, submit it to Google, and Google will read it. What Google does from there nobody really knows. You can specify certain parameters in the file such as the location (URL) of your web pages, when they were last modified, how often the pages are updated, and what each page’s “priority” is.
Perhaps Google is relegating these Sitemap submitted results to a secondary index where they compare the results to their live index. This might let them know how people use (and abuse) the program. It is my opinion that the vast majority of participants in this program are website designers and marketers who are trying to give their clients a teenie-weenie leg up on the competition within Google. That’s not to say that there isn’t any value, though.
It is possible that by telling Google where all of your web pages are you can improve your web page saturation in their index. This may indirectly improve your rankings by getting an unlinked or deeply linked page into the index that wasn’t previously there. But as I mentioned earlier, it’s difficult to know if Google is even using Sitemap information in their live index.
So now that you’ve decided that you want to create and submit a Sitemap of your own, here’s how:
- Firstly, you need to create your XML file. Don’t bother doing it yourself. There is an excellent free online utility at www.sitemapbuilder.net.
- You must now submit the Sitemap to Google. Visit www.google.com/webmasters/sitemaps/login and login with your Google account. Don’t have one? Don’t worry – that’s free, too. Once you’ve logged in you can add as many Sitemaps as you like.
- Don’t forget – whenever you update your website (by adding, removing or relocating web pages) be sure to repeat this process. You won’t need to resubmit your sitemap to Google, though.
Google is also touting their Mobile Sitemap program. This one, I believe, may be of greater significance. I believe that Google is building an index of mobile-phone friendly websites (Mobile Web Search Beta) and they are using these new Mobile Sitemaps as a way to get the public to help them seed the initial directory. The mobile web is in its infancy right now, so it wouldn’t surprise me if creating a Mobile Sitemap gave mobile sites a significant leg up. But again; no guarantees here – just opinion.
Happy Sitemapping everyone!
Add comment June 25, 2008
“How to Build Your Successful Online Business” SEO Philippines Alexis Aspi
“Step-By-Step Guide: How to Build Your Successful Online Business”
Find the information you need right now to get your business up and running in record time. You will be guided through each step, allowing you to fastforward your online business.
The step-by-step guide has been laid out to give you a concrete understanding of the major steps involved in starting and growing a profitable Internet business.
If you already have your online business up and running you will be able to skip some steps to fast-forward your business.
Step 1: Decide what you want to sell online
Decide and Act!
• Find a niche market and identify their “problem”
• Decide what you are going to sell to that market
• Consider combining profit streams to create a bigger income
• Research and monitor your competition
• Write a business plan to guide your success
• Decide how you will brand your site
• Determine whether you will need funding
Step 2: Design your site and build your online business
• Get a proven All-In-One Online Business Package
• Research keywords for a domain name
• Choose and purchase a telling domain name
• Choose your web host (better: have it in included in your pack)
• Design your site, so it compels visitors to subscribe, click, and buy
• Decide who is going to build your web site.
Step 3: Prepare your content
• Decide what kind of sales copy you need
• Understand the essential elements of any web site
• Develop a keyword strategy
• Write valuable content
• Get feedback on your content and the site from others
Step 4: Create trust and credibility
Provide a strong guarantee and honor it
• Publish testimonials to show what kind of person you are
• Add a feedback page and act on feedback
• Send a regular newsletter with interesting content
• Publish your Anti-Spam and Privacy Policy
• Know the difference between spam and opt-in email
• Add an About-Us page
• Prevent charge backs through superior service and content
• Deal with refund requests immediately
• Soothe the nervous buyer
Step 5: Prepare to collect your visitors’ e-mail addresses
• Start your own online newsletter
• Collect e-mail addresses from visitors via opt-ins
• Manage your opt-in addresses
• Grow your opt-in database.
Step 6: Deal with search engines and directories
• Know the search engine (SE) giants you need to focus on
• Formulate a linking strategy
• Understand how the search engines rank your business
• Let your All-In-One package professionally submit to search engines
• Submit manually to major directories, decide whether to pay for inclusion
• Monitor your ranking
Step 7: Build Traffic
Find quick sources of affordable traffic for your site
• Join your All-In-One pack’s links program
• Get free advertising by giving away free content
• Spread the word through viral marketing
• Be an active expert in popular newsgroups
• Get bonus traffic by posting classified ads
• Use press release to capture free media exposure
Step 8: Analyze Traffic
• Use your All-In-One pack’s analysis tools to understand what visitors do on your site, where they enter, purchase and leave
• Use the No. 1 technique to find out what visitors where looking for on your site, even when they leave the site. Send us an email here with “analysis technique” in the subject line if you want to know how this technique can easily be set-up on your site?
• Evaluate what promotions work.
Step 9: Convert Traffic
Use tools to create ‘credibility and trust’
• Be in consistent contact with your newsletter subscribers
• Run promotions, competitions and time limited offers
• Provide more value than money worth
• Write effective e-mail promotions to increase your sales
• Take advantage of the lifetime value of your customers
Step 10: Test and survey regularly
• Increase your sales with testing
• Track your success through statistics
• Survey your customers and subscribers
Step 11: Set up an automated ordering process
• Accept credit cards, other payments options (e.g. paypal) and international orders on your site
• Find the shopping cart, that can potentially double your sales
• Decide how to deliver your products
• Automate your escalating customer service as much as possible, yet provide an option to get one-on-one support.
1 comment June 2, 2008